Namdhari’s Fresh is a leading supplier and producer of fresh vegetables, fruits, and vegetarian products in India. Their stores required a new visual language that communicated their brand more effectively.
Store-front signage were revived and façade graphics were introduced. In-store graphics that contained a fresh colour palette, vibrant visuals, and information on health benefits of their products were implemented across Bangalore.
Graphics that showcased the company’s assurance on quality helped make customers more aware of Namdhari’s unique positioning in the Indian retail and consumer sector.