Odyssey is a premier leisure store with numerous chains all over India. It offers books, movies, music, greeting cards, stationery, and gifts to a range of customers.
The in-store graphic language was designed keeping in mind a wide target audience and varying interests.
Typographic and illustrative visuals were created in the form of narratives which related to category themes. Through the use of colour codes for different product categories the graphics also worked as signage.